Enhances Social Experiences
At its
heart wine is a beverage best enjoyed in the company of others. A little bit of
wine knowledge goes a long way by opening doors to new flavors and styles.
Exploring wine is an inexhaustible adventure for which you’ll need to enlist
your friends and family.
Improve Ability to
Taste/Smell
Tasting/smelling
wine doesn’t have to be an exercise in snobbery. It only takes a brief pause to
develop an awareness of what you’re drinking. Knowing what you like will make
it much easier to consistently find similar wines. This isn’t limited to wine,
learning a few basics can improve the taste/smell of just about anything.
Personal
Challenge/Satisfaction
The
wine world is immense. We like to see this as an opportunity rather than an
obstacle. Do you have a favorite sports team, fashion designer, tv chef, or
movie director? What if I told you that there are celebrity winemakers and that
if you found your favorite winery/winemaker you’d never have to drink bad wine
again?
Confidence Buying Wine
No
one likes to go to the wine aisle and feel overwhelmed. Have you bought wine
based on arbitrary ratings, ambiguous tasting notes, or the label? How would
you like to walk in, confidently find your favorite wines, and leave 100%
satisfied?
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